Posts Tagged: sustainability

Kuyichi 2.0: on a mission

The fashion industry is in high need of positive impact creators. The polluting nature, insufficient working conditions and unsustainable supply chains create a big negative impact. Sustainable produce isn’t easy to find in the stores and fast fashion still seems to be the norm. The need to replace the one for the other is high, though. After her restart, fashion brand Kuyichi has a mission: to bring sustainable and fair wear into the stores. The brand focuses on organic materials and closed-loop.

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Kromkommer: quality beyond looks

The food you buy at the grocery store, always looks picture perfect. Bright colors and equal shapes. But freshness and quality aren’t defined by these standards, and what grows in the earth, isn’t supposed to be judged on its looks. With a rapidly growing world population, 1 billion starving people and many sustainability questions, it’s unbearable that fruits and vegetables are wasted for no reason. Kromkommer was brought to life to prevent food waste caused by overproduction or looks. They started focusing.

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Marketing for a better world

What do you do when a 13-year-old boy or girl in Ghana is familiar with the second name of Arsenals left-winger and does not know that washing your hands is important? You start the Football for Water program. We are grateful that we have assisted Football For Water with strategy, marketing and communications since 2012. Recently we have started the ‘Captain campaign’. This campaign transforms children of the program into gamechangers whom advise their peers about hygiene. True captains so to say..

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The value of plastic waste: meet WasteBoards

The plastic soup is a big issue, not only in our oceans, but also in local waters. Starting in the canals of our own capital Amsterdam, Plastic Whale is initiating boat tours to collect everything that doesn’t belong in these waters. Part of the Plastic Whale family is WasteBoards. A brand new skateboard brand, that produces decks from recycled plastic. Hand picked bottle caps form the main ‘ingredient’ in their product. With this tailor-made, unique, 100% sustainable product, they’re contributing to circularity in.

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TrendWatcher of the Year Awards 2015/2016

Rainbow Collection and trend experts from around the world are working together to build the bridge between future visions and future proof business. Innovation and change are the buzz words of our times, but how can we make sure that it all contributes to a sustainable world? ‘We believe that long term visions are needed to create a sustainable world. Trendwatchers, forecasters and futurists can give us the input we need to create these visions.’ On 30 October 2015, during the TrendWatcher.

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Talking about sustainable innovation: There’s a whole new world out there!

Generally speaking, we have two types of people in this world. One that believes the glass is half full and one that sees the glass as half empty. At least, that’s one way of looking at mankind.  This old ‘philosophical’ question about the way people perceive the world and things around them, comes up again and again when talking about sustainability, the challenges our world today and how we want to tackle these challenges. More specifically, with what mentality do we want.

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