Red Bull

Impact case redbull - impact branding and coaching for social impact by Rainbow Collection


How can give wings to social innovators and create a unique domain in the area of social innovation?


We used our Me, My World, Our world approach to gain insights on three essential worlds of Red Bull. Based on these insights we have defined a “Giving Wings to People and Ideas that can change the world” strategy.

We live in a world where change is the only constant factor.