Impact case Pathé - sustainability strategy and impact branding by Rainbow Collection


Dutch cinema operator Pathé takes in a leading position when it comes to quality, customer experience and state-of-the-art technique. But what about its environmental and social footprint? How can Pathé become a sustainable A-brand by optimizing energy efficiency and facility management?


We helped Pathé to map all sustainability activities in and outside the organization. This created a useful fundament to start identifying the focus areas with which Pathé can create the biggest impact. By means of a base study & impact scan, we formulated a sustainability strategy for facilities, that translated the impact topics top concrete programmes.

Making sustainability integral part of your business, requires vision.
Without a clear vision, it’s impossible to create coherent impact.