For young brands it is often a challenge to find the right balance between ‘doing good’ and being commercial. For MYOMY doing good is already at the heart of their business, but how to align this with the needs of the fashion-loving consumer and the bigger challenges in the world?
We have built a cross-channel branding and impact strategy matching all three levels of a sustainable brand. This is how the MYOMY community of positive icons was born. The Positive Icon movement was launched with an inspirational branding campaign including a newsworthy I AM photo exhibition and meaningful storytelling from positive icons around the world.