Think Impact first

The world is changing rapidly. Old habits are asking for innovative and sustainable solutions. This requires a different mindset. Are you ready to Think Impact First?

Act now

We believe every organisation has the potential to create positive impact in the world, while growing their business. It’s our job to help you unlock this potential.

Impact strategy


Impact = Focus. Creating impact requires a clear vision and strategy. Most businesses are doing a lot already, but what is actually happening and why? And where to focus on? We identify the ingredients for your long-term strategy and make the translation to concrete and feasible programs & operations.

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Impact Branding


Impact = Action. Every brand has a voice. What is your voice? And how to use it to benefit the world? Building impact brands takes more than traditional ways of thinking. It touches the heart of the brand. It’s that magical sweet spot where your DNA meets the needs of your audience and the bigger challenges of the world.

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Impact coaching


Impact = a Journey. Designing your impact strategy and building a strong brand is one thing, actually creating impact is another. We can guide you through the process and take all necessary steps together with you to get there. As impact coach, we support you, step by step.


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Pathé - Driving cities forward

We mapped all sustainability activities in and outside the organisation and identified where Pathé can make the biggest impact.

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Tele2 - The heart of telecom

Developing an impact strategy and bringing current sustainability practices to a higher level through internal and external CSR & communications.

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Noppies - The way you feel

From impact strategy to impact branding. All contributing to a better future for parents and our children, whilst creating meaningful brand value.

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Heineken - Beer girls

How to improve the working conditions of promotion girls and add value to their lives? In co-creation we unlocked opportunities for happy employees and brand reputation.

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Return to Sender - Next level fair trade

We supported Return to Sender to take its impact journey to a higher level with a strategic impact model, a new design collection and stories.

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MYOMY - Positive icons

How to grow a brand with added value for every stakeholder – from customer to producer? We developed and executed the positive icon brand.

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Obrigado - True impact brand

The first B Corp certified coconut brand with a strong impact strategy and a meaningful impact brand concept to spread across Brazil, the US and Europe.

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Red Bull - Giving wings to people

Co-creating a long term strategy and social entrepreneurship program that inspires new, groundbreaking initiatives that enrich the world.

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BlowUp Media - Meaningful media landscape

What started with a CSR Company Day for the Benelux, ended up with an long term “from good to iconic” business strategy for the entire EU group.

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How to give live more meaning for DELA customers we developed a coherent CSR & communication strategy, including the final footprint challenge.

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Ahold Delhaize Coffee

What does sustainability mean for ADCC and identifying where the company can make most impact.

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Applying focus in the abundant CSR activities helped increasing continuity and maximized the company’s impact for clients and partners.

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KNVB - Football for Water

Health issues should be as popular to kids as Cristiano Ronaldo and Lionel Messi. That’s why we used the game of football to change the game of washing hands.

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Tjebbi - Sustainable innovation

We set up an exploration lab according to the human-centred design principles to meet the needs of customers in India and to market the most sustainable hand bidet in the world.

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Empowering the social design hotel – in which guests can quickly get rooted – with impact thinking from strategy to communications.

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Empowering patients and doctors to make better-informed choices together.

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Meet our Impact creators

Ahold Delhaize Coffee Company
Rain Foundation
War Child
Red Bull
blowUP media
Football For Water
Return To Sender
WASH SDG programme
Media Monks
WE Fashion
WASH Alliance International
MYOMY do goods
The Saudi Investment Bank (SAIB)

Impact inspiration

Impact report 2019 – Thinking Impact First

The choices that we make today, could change our lives for years to come. Decisions by the government, by us people and the companies we work for. We are very proud to experience during these times that global and local mindsets are shifting…

Rethinking business in exceptional times

The world finds itself in an exceptional situation caused by the sudden pandemic. While we cannot foresee (yet) all the ways in which this will affect local and global economies and communities, we see many initiatives arise…

Vacature: Impact Brand Lead

Wil jij elke dag grotere en kleinere bedrijven helpen om duurzaamheid strategisch in hun merk te verankeren om vanuit daar hun positieve impact te vergroten?

Stagiair impact branding

Wil jij in korte tijd leren hoe het is om als impact en marketingconsultant te werken? En bijdragen aan het opzetten van een geoliede machine waarin positieve impact en commercieel succes hand in hand gaan?

Rainbow Collection


Rainbow Collection EU
Van Diemenstraat 152

1013 CN Amsterdam
The Netherlands
+316 34342357


Rainbow Collection MEA
PO Box 44581
United Arab Emirates
+971 56 892 2878


Rainbow Collection LATAM
Calle 85a No 22-20
+573 232 084 827


Rainbow Collection SA
Johannesburg, South Africa
+27 82 557 1244