Complying to basic CSR guidelines, such as sustainable procurement and health & safety, is one. To maximize their impact, we were also asked to help define the CSR areas in which Tele2 can make the biggest impact, only by adapting existing work processes. These processes come down to energy efficiency, waste management and product responsibility.
In a young, dynamic and performance-driven organization such as Tele2, you need to make sure CSR is fully linked to the core business of the company. By not even referring to it as CSR anymore, employee engagement increased, maximizing the success of the meaningful initiatives.
We helped Tele2 adapt their way of working to actually contribute to a low carbon economy, by changing the mindsets of employees and empower them to make decisions from a sustainable perspective.
- Integrating CSR in the core business, purpose and values of Tele2
- Increasing energy efficiency in the offices, datacenters and mobile network
- Improving the competitive advantage of the company and boosting employee engagement