Red Bull


Red Bull wants to contribute to a better world by giving wings to people and innovative ideas. To achieve this, Red Bull’s long term strategy needs to rethought and rebuild.


We live in a world in which change is the only constant factor. When the best way to predict the future, is to create it, you need to actively embed ‘meaningful business’ into the heart of you organization and brand.


We co-created a long term strategy that inspires new, groundbreaking initiatives that enrich the world. The focus is on ‘Giving wings to people and ideas’, to spread Red Bull’s innate strengths and share them with the world around us.


  • Co-creating a long term strategy for the period up to 2021
  • Inspiring Red Bull’s employees to give wings to the people around them and society at large
We live in a world where change is the only constant factor.