You could say that Obrigado is born sustainably: from the protection of rain forest to training local farmers. At the same time, the company was lacking a clear sustainability strategy, Social and Environmental ROI measurement tools and a distinct way to communicate this all to their customers.
We helped Obrigado with their impact assessment; to develop a long-term CSR strategy; and design an impact measurement model. This is how we optimize their social and environmental impact. As recognition of their efforts, we helped them to become the first B Corp certified coconut brand.
We are currently working on impact branding activities to communicate their sustainability efforts to their customers in an attractive, meaningful and distinct way across Brazil, the US and the EU market.