For young brands it is often a challenge to find the right balance between ‘doing good’ and being commercial. For MYOMY doing good is already at the heart of their business, but how to align this with the needs of the fashion-loving consumer and the bigger challenges in the world?
We investigated the needs of the MYOMY consumer and MYOMY producers and repositioned the brand in a way that combines it all: from the iconic designs in their collections to their iconic impact in the world. The MYOMY community wants to look good and do good.
We used all three levels of our ‘Me, My world, Our world’ model.
From the purpose of the organization (Me) and the consumer who wants to feel good (My world) to a fully sustainable production process creating larger impact in the world (Our world).
- Boosting the emotional wellbeing of the people who design, produce and wear MYOMY
- Increasing the natural wellbeing of people, animals and the planet through sustainable leather
- Empowering producers through fair trade and access to education, healthcare, freedom and equality