As partner of Return to Sender (RTS), HEMA wanted to answer the growing demand for sustainable products and meet the needs of today’s consumers, by building strategic partnerships with fair trade producers in South Africa.
To create the biggest impact, all partners involved should be aware of their biggest strengths and do what they do best. Therefore, it became our ultimate challenge in this project to make ourselves redundant.
Fair trade is one of the driving forces behind sustainable economic development. We supported fair trade producers in South Africa with business development, entrepreneurship and marketing, while increasing their knowledge of the European market and international consumer trends.
- Facilitating a long-term partnership between Return to Sender and South African fair trade producers
- Stimulating entrepreneurship and independence of fair trade producers in South Africa
- Meet the increasing demand of today’s consumer in sustainable and fair trade products